In the associated with business development and branding, going digital is all the thrill. So just is actually digital marketing and how can we apply it to grow our businesses?
Digital Marketing Defined
Digital marketing is the advertising and promotion of companies and their brands through digital media channels. Digital media, in the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media such as billboards and transit alerts. Essentially any marketing media with this increasing delivered electronically is considered digital marketing and advertising.
This leaves only various forms of person-to-person (P2P) marketing, print advertising and direct marketing outside of the digital marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are all starting to plug in to their digital alternatives. With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing and advertising primarily has more recent digital type marketing connection.
Why the focus on Digital Media?
The shift to digital media getting driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results makes going digital a fantasy for the digital marketing team. Most digital media, including websites, social media and mobile advertising significantly easier to be able to than traditional marketing media such as print press.
For business owners, various forms of digital advertising are really low selling price tag. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are available to businesses of any size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new business.
For consumers, the fast pace of life makes digital advertising a must. When consumers go to need of products and services, gone become the days of thumbing any phonebook discover them. Now, we take out our smart phones or head to our computers for answers – and we find them fast.
Digital Marketing 2020
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